FLINT, Mich. — The Super Bowl is the biggest television event of the year and it's not just a big night for sports fans, it's a big night for advertisers too.
For many companies, a chance to get their products in front of the right consumer is worth millions.
This Sunday millions of people will tune it to watch the Super Bowl, but Super Sunday isn't just for sports fans.
“The Super Bowl is the biggest night in advertising’s annual year", says Michigan State University Professor of Practice Robert Kolt.
Kolt says it's a pressure packed night for companies willing to dish out millions for just seconds of air time.
It's a big business, Super Bowl spots went for as much as $5.6 million this year, and that’s just for 30 seconds.
Budweiser pre-released their 60 second spot, and this year they say they’re showcasing what really makes this country great...the people.
We asked Kolt what makes a good Super Bowl Ad, he says, “a super bowl ad needs to have humor, it needs to be creative and unconventional, needs to be well-produced, it needs to be memorable long after the game”.
Whether it’s for the celebrities, the humor, the Chiefs or the 49ers, we’ll all be watching for a good time.
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